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Online fashion retailer Tobi integrated data from customersu2019 Facebook pages and their purchasing histories to better target promotions and increase sales.
Levi Strauss, a 2011 CIO 100 winner, is integrating its website with Facebook to get shoppers liking and buying the companyu2019s iconic jeans
Thanks to Facebook, people have become willing to share information, creating a workplace culture ready for collaboration. But CIOs need to deploy the right tools.