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Sales teams for Houghton Mifflin Harcourt are using cloud software to track existing client accounts and identify new leads.
Workdayu2019s Diana McKenzie is plotting a data management strategy that will help the company better serve its customers and get into the black.
Starwood Hotels & Resorts Worldwide uses an analytics engine to alter hotel pricing rates on the fly, improving demand forecasting by 20 percent.
With more than 50 distributors, each supplying sales data in different formats, medical diagnostic equipment maker Alere had limited visibility into its own customer base until it built a single-source data strategy built on master data management.
Every night, Trulia crunches more than a terabyte of new data and cross-references it with about 2 petabytes of existing data to deliver the most up-to-data real estate information to its users. Here's how it ensures consistent quality of servic
Using data collected from millions of weekly transactions, Starbucks plans to provide more personalized service to its mobile app and loyalty reward users.
Having already produced a successful mobile application, Walgreens CIO Abhi Dhar is implementing Hadoop to lower the cost of storing and processing the large amounts of data that app is generating.
How many times have your eyes seen one thing, but your mind believed another? 'Sleight of hand' is present when it comes to our interpretation and analysis of data. Understanding how our perception varies of data based on how they are prese