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Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated
In todayu2019s digitally driven and socially engaged world, the customer isnu2019t just always right. An unhappy customer can destroy your business.
When it comes to marketing messages, content may be king, but because great digital content doesnu2019t try to sell a product or service, itu2019s difficult to measure its impact on relationships, mindset and branding.
CMOs are increasingly being asked to ensure every dollar spent offers a clear-cut return on investment, Hereu2019s why that approach is wrong when it comes to marketing agencies.
U.S. agents can search and seize the laptops of international travelers at the border, so take precautions to protect confidential business information
Digital signs will soon feature bandwidth-hogging video files that need to be linked to back-end systems and consumer smartphones.
CIOs must think through privacy, compliance and other legal issues before unleashing armies of sensors