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Looking for a career that combines the best of technology with boundless creativity and pays a six-figure salary? Digital marketing is the place to be.
Certifications are a great way to reinforce your skills and expertise on your resume, but not all certifications are worth your time. See how these seven popular marketing certifications stack up, and how they'll impact your salary.
Abhi Dhar, who helped lead several mobile and other digital initiatives at the pharmacy retailer, is stepping down next month to step up to a CEO role.
Facebook again admitted that it provided inaccurate metrics to its advertising and publishing partners, but the company also promised a number of fixes to the problem.rn
Typically, major marathons are sponsored by financial services companies not IT services companies. Hereu2019s a look at why TCS decided to sponsor the New York City Marathon and why itu2019s working.
Facebook yesterday announced a new full-screen, mobile ad format called Canvas that's designed to help advertisers engage customers with detailed brand experiences.
Taco Bell's marketing chief Marisa Thalberg says CMOs must overcome, or at least accept, seven key paradoxes if they hope to thrive in the modern marketing world.
Apple is giving up on many of the unique iAd features that distinguished the mobile advertising platform, and the move could have significant impact on the ways publishers and advertisers reach consumers via iOS devices.
The ubiquitous convenience store chain updates its loyalty program from punch cards to a mobile app for super-frequent patronsu2029
A big law firm handling sensitive documents uses its ISO security certification as a competitive differentiatoru2029.