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Investment in digital infrastructure can be challenging in the current business climate for publicly listed firms. Warren Buffett's managerial approach is proven to work, but for many, short-termism is crippling the ability to innovate, grow and
The shopping networku2019s CIO says that by using metrics of engagement (as opposed to pure revenue tracking), QVC is able to determine the effectiveness of its omnichannel investment.
The social bulletin board can produce consumer buzz and website traffic, but needs better analytics for businesses.
Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.
The $24 billion office-supply company is relying on its new Velocity Lab to develop innovative retail technologies.
Organizations such as the Green Bay Packers football team and the owner of the Daytona 500 race track are using IT to produce happier fans and more revenue.
A study by Forrester Research and LinkedIn finds that IT decision makers are turning to social networks for information during all phases of the purchasing process. Here's a look at the findings (including an infographic on the impact of social
Consumers are increasingly aware of the value of their personal data to companies. But they're also willing to share so long as the information isn't too personal and they get something of value in exchange.
That Kony2012 viral video achieved historic numbers. But if your CMO is gunning for big-time online marketing campaigns, they need the CIO's help to succeed.
For global companies, forensics applications provide another weapon in the security arsenal.