Business Operations

Getting your ship in order before you see the iceberg

Developers should care about IP and licensing issues during the software development process.

How CIOs can build brand awareness

What should a CIO be doing to raise the profile of their organisation and grow customer engagement?

The patent troll problem cannot be dismissed as a myth

PTO Director Iancuu2019s startling comparison to little red riding hood ignores the evidence.

AI-driven content moderation can never be perfect

Regulatory pressure to rely more on automated takedowns threatens to undermine the legitimacy of online spaces.

Protecting against the swing back towards strong patents

The value of patents means companies need to mitigate the risk of being sued for patent infringement.

GSA’s entity validation request for proposal is flawed

The plan to create a government-run identifier raises intellectual property concerns and duplicates private sector efforts.

It’s time for a uniform national privacy law

In light of new laws from Europe and California privacy needs to be on the Congressional agenda.

Ep. 10: How Data Is Forging a Stronger CIO-CMO Bond

What is CRM? Software for managing customer data

Equal parts strategy and technology, customer relationship management (CRM) is about using data to understand your customers—and boost sales.

The healthcare industry is complex – here’s why that’s an opportunity for data-driven healthcare marketers

Marketers capable of creatively leveraging data to tackle traditional u201cbarriersu201d to success will not only to move more units but empower customers to meet shared goals and improve patient outcomes.