As part of a wide-scale transformation project, M1 revamped mobile offerings to replace 19 plans with one base-plan each for SIM-only and handset bundles.The overhaul required a new website capable of incorporating a streamlined interface designed to enhance user experience through being more intuitive for customers.Spearheaded by Chief Digital Officer Nathan Bell, the website allows customers to decide on plans and build on-the-go, with SIM cards and handsets delivered to their doorstep in a “seamless manner”.Together with technology partners, M1 “conceptualised and developed” an integrated e-commerce, web content and marketing solution integrated into the back-end systems, to provide an improved digital experience to customers.The solution also provides a robust foundation for the business to continue improving in-store experience and self-service offerings catering to all users.